Cecilia Weckstrom

Sr Director, Diversity, Inclusion & People Innovation at Lego; UK

Cecilia Weckstrom is a product designer, marketing- and business strategist whose career reflects her passion for connecting people and innovation for impact. For nearly two decades she has held various roles at the LEGO Group and played a strong part in the LEGO turnaround to become the world’s most powerful global brand and the most reputable global company in CSR**.

Over her career, Cecilia has worked across product and experience innovation, customer insight, digital marketing and -transformation and engaging the public in the LEGO Group’s responsibility strategy. She is a champion of consumer co-creation, open innovation and eco-systems for value creation. Weckstrom was recently appointed Senior Global Director for Diversity, Inclusion and People Innovation at the LEGO Group. The role, while a departure from her roots in the consumer space, marries her speciality of strategy, innovation and leading change with people, culture and transformation. 

Cecilia is a board trustee of the National Saturday Club, a charity focusing on inspiring young people to take up careers in the creative industry. A visiting fellow at her Alma Mater, Central Saint Martins, Cecilia is an adviser to select startups and a member of the International Advisory Board of HEC Paris, where she also completed her TRIUM Executive MBA. Originally from Helsinki, Finland, Cecilia is based in London.

*Brand Finance **Reputation Institute